PhDr. Denisa Hejlová, Ph.D.
PhDr. Denisa Hejlová, Ph.D.
Ke stažení
Stáhněte si tento dokument:


Denisa Hejlová


Oblast odborného zájmu : public relations, public affairs, government communication, marketing communication

Kontakt

  • E-mail: hejlova@fsv.cuni.cz
  • Telefon: 222112246
  • Místnost: 106
  • Konzultace: po emailové dohodě










Životopis

Vzdělání

Media Studies, Charles University in Prague 

Zaměstnání

Vedoucí katedry Marketingové komunikace a public relations

Univerzita Karlova

Fakulta sociálních věd 

Členství v profesních organizacích

EUPRERA, ECREA 





  • Publikace :

    Denisa HEJLOVA has until 2014 published under the name Denisa KASL KOLLMANNOVA

    NEW ARTICLE
    Cabelkova, I., Hejlova, D., Strielkowski, W. What Factors Predetermine Trust in Mass Media and State Institutions? Evidence from the Czech Republic. The Social Sciences, 2015, Vol. 10, Issue 1, pp. 13-19. ISSN 1818-5800 (indexován ve SCOPUS, SJR 0.35). DOI: 10.3923/sscience.2015.13.19. URL: http://medwelljournals.com/abstract/?doi=sscience.2015.13.19

    Strielkowski. W., Hejlová, D., Kisileva, L. Economic factor influencing well-being and the quality of life. Journal of Applied Economic Sciences, 2014, Vol. 9, Issue 3 (29), pp. 487-493. ISSN 1843-6110 (indexován ve SCOPUS, SJR 0.20). URL: http://cesmaa.eu/journals/jaes/files/JAES_2014_Fall.pdf

    Books
    KASL KOLLMANNOVÁ, Denisa. Zveřejněné soukromí. Utváření obrazu soukromého života politiků v médiích. (Published Privacy. The image making of private life of politicians in media). ISBN 978-80-7325-294-6. CDK, Brno, 2012
    zverejnene soukromi kniha titulek

    JIRÁK, Jan – KÖPPLOVÁ, Barbara – KASL KOLLMANNOVÁ, Denisa (ed.). Média dvacet let poté – Media. Twenty Years After 1. vyd. Praha : Portál, 2009. 383 p. ISBN 978-80-7367-446-5. 

    Book chapters

    HEJLOVA, Denisa. The Czech Republic. In: Watson, Tom (ed.). Eastern European Perspectives on Development of Public Relations: Other Voices. P. 25-40. London: Palgrave. 2014. ISBN 9781137404268
    Snímek obrazovky 2014-09-03 v 3.02.59

    KASL KOLLMANNOVÁ, Denisa. “The Role and Function of Public Relations in the Czech Republic.” In: Okay, A. – Carayol, V. – Tench, R.: Researching the Changing Profession of Public Relations. Brussels: P.I.E. Peter Lang. 2013. ISBN 987-90-5201-877-5. P. 91-109 

    Peer-reviewed journal articles
    HEJLOVA, D. (2014). Public perception of Climate Change Issues: Detecting Potential Reputational Risk. Czech Journal of Social Sciences, Business and Economics. Vol. 3: 2. P. 6-14. ISSN 1805-6830 PDF Hejlova 2014 Public perception of climate change issues Detecting reputational risk

    KASL KOLLMANNOVÁ, Denisa – MATUŠKOVÁ, Anna. “Public Affairs in the Czech Republic: An Exploratory Study of the Current Situation”. Journal of Public Affairs, Special Issue: Public Affairs in Central and Eastern Europe. Volume 14, Issue 1, pages 54–66, February 2014

    KASL KOLLMANNOVÁ, Denisa – ORBAN, Karol. “Is there a Leadership Crisis? CEO Positioning and Communication in Relations to Reputation Management”. In: Economics and Management. No. 11 (97), 2013. P. 29 – 33
    Kollmannova_Orban_CEO Positioning_Economics and Management 2013 No 11 (97)_p_29_33

    KASL KOLLMANNOVÁ, Denisa – MATUŠKOVÁ, Anna. “Public Affairs v České republice: Současný stav oboru”. In: Politologický časopis, 2013, No. 4., p. 469-482

    KASL KOLLMANNOVá, Denisa. The Growth of Anti-Corruption Attitudes in Czech Marketing Communication and PR: Anti-Corruption Fight as Marketing Tool. Anticorruption as marketing tool. Central European Business Review, North America, 2, mar. 2013. Available at: . Date accessed: 09 Aug. 2014.

    KASL KOLLMANNOVá, Denisa. “Fake product? Why not!” Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia. Central European Business Review, North America, 1, nov. 2012. Available at: . Date accessed: 09 Aug. 2014

    Collective volumes and conference proceedings

    HEJLOVA, D. (2014). Power of Privacy in Politics: Managing Private-Life Issues in the Political Communication of Jiri Paroubek. PAVLICKOVA, T. – REIFOVA, I.: Media, Power and Empowerment. Newcastle: Cambridge Scholars Publishing. P. 400-408 

    MILLAR, Carla C. J. M. and HEJLOVA, Denisa. „Public Affairs in CEE: On the way to transparency?“ Paper presented at the International Political Marketing Conference, Stockholm, September 2013. Available online. Public Affairs in CEE_Millar_Hejlova

    Media Coverage 
    Marketing and Media, March 2015 – článek MaM 2015 vzdělávání v marketingu
    Mediální rozpravy, Media Talks, March 2015 – Political Public Relations in the Czech Republic

  • Konference :

    International Conferences

    International History of PR, Bournemouth University, 2014 (attendance) 

    International Political Marketing Conference, Sweden, Stockholm Business School, 2013

    EUPRERA Annual Congress, Istanbul University, 2012 

    Visiting Lecturer at International Universities

    Columbia University in the City of New York (November, 2014) – Media, Business and Politics in Eastern Europe: Public Relations Development and its Power 
    Columbia University in the City of New York (September, 2014) – Media, Business and Politics: How they clash in CEE
    Waseda University in Tokyo, Japan (July, 2014) European Perspectives on Global Environmental Communication
    Catholic University in Ruzomberok, Slovakia (April, 2013) – Presentation of Political Privacy in Media
    Universitat Leipzig, Germany (December, 2012) – Czech Marketing Communication and PR

  • Granty :

    PRVOUK P-17

    Japan Foundation

    Fulbright-Masaryk 2014 

  • Výuka :

    Courses taught at the Charles University in Prague, Faculty of Social Sciences
    (see the online reservation system for students)
    • History and Theory of Public Relations
    • Intercultural Communication in Marketing
    • Interpretation of Texts in Marketing Communication
    • Criticism of Marketing Communication
    • Creative Fashion Marketing (in cooperation with the Academy of Arts, Architecture and Design in Prague)

  • Ostatní :

    www.hejlova.com 

    www.markething.cz 

  • Ke stažení :



PhDr. Denisa Hejlová, Ph.D.



Denisa Hejlová


Oblast odborného zájmu : public relations, public affairs, government communication, marketing communication

Kontakt











Životopis

Vzdělání

Media Studies, Charles University in Prague 

Zaměstnání

Vedoucí katedry Marketingové komunikace a public relations

Univerzita Karlova

Fakulta sociálních věd 

Členství v profesních organizacích

EUPRERA, ECREA