Sports Communication Research Group (SCORE)
Sports Communication Research Group (SCORE)
About SCORE
The Sports Communication Research Group (SCORE) at the Institute of Communication Studies and Journalism brings together researchers interested in the relationships between sport, media and society.
The group examines how sports news and narratives are selected, framed and interpreted; how athletes, journalists, sports organizations and fans communicate through digital platforms; and how media representations shape the visibility of gender, disability, identity and inequality in sport.
SCORE’s research covers sports journalism and news values, social media and athlete self-representation, audience responses, para sport and disability, gender and equality, visual communication, and comparative and historical perspectives on sports media. Its members use content and visual analysis, interviews, audience research, innovative methodologies, and cross-national comparison to contribute evidence to scholarly and public debates on inclusive, responsible and innovative sports communication.
On 9–10 November 2023, SCORE organized Sports Communication in Transition, a conference of the ECREA Temporary Working Group “Communication and Sport”, at the Faculty of Social Sciences, Charles University in Prague.
People
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Selected Publications (2026)
Hrbackova, A., & Nemcova Tejkalova, A. (2026). Making strides: Athletes’ perception of female sports journalists’ work. Journalism, 27(8), 2312-2329.
Turková, K., Němcová Tejkalová, A., Hrbáčková, A., & Macková, V. (2026). Celebrification of transgender sportswomen through critical media coverage: the first step towards acknowledgement in Central European countries. Celebrity Studies, 17(2), 222–239.
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Selected Publications (2025)
Langer, M., & Ortová, N. (2025). News Sharing on Facebook: Social Media Effects on News Selection in Sports Journalism. Mediální studia, 19(1), 124–145.
Mikuláš, P., & Němcová Tejkalová, A. (2025). Immortal 38: How the Media Afterlife of Slovak Ice Hockey Legend Pavol Demitra Created a Marble Hero. Communication & Sport, 13(3), 560–579.
Němcová Tejkalová, A., Macková, V., & Turková, K. (2025). Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements. Routledge Handbook of Sport and Social Media (pp. 178–190).
Trunečka, O. (2025). Dávné dilema v nových kulisách: Patří politika do sportovní žurnalistiky? Sport, média a politika (pp. 123–142).
Trunečka, O. (2025). Vyprodáno, slunečno, větrno a vyhrála Navrátilová. Jak Rudé právo vytěsnilo hvězdu po emigraci. Sport, média a politika (pp. 181–204).
Turková, K. (2025). Sports Communication on Social Media and Audience Reactions. Karolinum.
Turková, K., & Hrbáčková, A. (2025). Veřejný aktivismus a proces celebrifikace ve sportu: Transgender sportovkyně v centru zájmu. Sport, média a politika (pp. 101–121).
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Selected Publications (2024)
Géla, F., & Macková, V. (2024). The Other or Visually Almost the Same? A Comparison of the Visual Coverage of Athletes with and without a Disability. Mediální studia, 18(1), 27–50.
Macková, V. (2024). Para sports management. Encyclopedia of Sport Management (pp. 694–696).
Macková, V., & Trunečka, O. (2024).The appeal of watching the Paralympic Games: “I care about my relatives, not about the sports”. Olympic and Paralympic Analysis 2024: Mega Events, Media, and the Politics of Sport (p. 90).
Macková, V., Turková, K., & Němcová Tejkalová, A. (2024). Evolution of commercials featuring para athletes: From friend next door to equal sports stars. Communication Today, 15(1), 32–48.
Němcová Tejkalová, A. (2024). Fighting for the country. Mediated Ukrainian athletes’ success in Paris. Olympic and Paralympic Analysis 2024: Mega Events, Media, and the Politics of Sport (p. 116).
Trunečka, O. (2024). The impact of the covid-19 pandemic on sports reporting in the daily newspapers of the Czech Republic. Acta Universitatis Carolinae. Kinanthropologica, 60(1), 19–36
Turková, K. (2024). Niche sports. Encyclopedia of Sport Management (pp. 655–656).
Turková, K. (2024). On the Paris 2024 Olympic marathon qualification controversy: is it worth fighting for a dream?. Olympic and Paralympic Analysis 2024: Mega Events, Media, and the Politics of Sport (p. 81).
Turková, K. (2024). Social media sport management. Encyclopedia of Sport Management (pp. 891–892).
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Selected Publications (2023)
Macková, V. (2023). Parasportovci očima televizních diváků. Karolinum.
Němcová Tejkalová, A., Hrbáčková, A., Macková, V., Trunečka, O., & Turková, K. (2023). One event, very different interpretations: The case study of the AC Sparta Praha vs. Rangers FC football match coverage in Scottish, nationwide UK, and Czech media. MedieKultur, 39(75), 53–75.
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Selected Publications (2022)
Hrbáčková, A. (2022). More Similarities than Differences: Women’s and Men’s Perspectives on Ice-Hockey Reporting in Czech Sports Journalism. Acta Universitatis Carolinae. Kinanthropologica, 58(1), 51–66.
Trunečka, O. (2022). Sports News, Commentary and Interviews, From the Other Side: Journalists Seen Through the Eyes of Athletes. Communication & Sport, 10(3), 477–492.
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Selected Publications (2021)
Langer, M. (2021). Možnosti a limity kvantitativní analýzy zpravodajských hodnot: aplikace na sportovní žurnalistiku. Civilia: odborná revue pro didaktiku společenských věd, 12(2), 68–82.
Macková, V. (2021). “Everything seemed very complicated”: Journalist experiences of covering the Tokyo 2020 Paralympic Games. Olympic and Paralympic Analysis 2020: Mega Events, Media, and the Politics of Sport (p. 54).
Němcová Tejkalová, A., & Krištoufek, L. (2021). Anything Can Happen in Women’s Tennis, or Can It? An Empirical Investigation into Bias in Sports Journalism. Communication & Sport, 9(5), 742–760.
Turková, K., Macková, V., & Němcová Tejkalová, A. (2021). Space for self-expression: Communication of Czech female athletes on social media and fans’ reactions. Acta Universitatis Carolinae. Kinanthropologica, 57(2), 147–172.
