What are the ethical challenges of strategic communication?

European Communication Monitor

What are the ethical challenges of strategic communication?

Data collection for Europe's largest public relations and strategic communication research, the European Communication Monitor, has begun. Communication professionals can participate and express their opinion on current topics. Also this year, communication professionals can participate and express their opinion on current topics - especially the ethics of data use and online targeting, cyber security and hidden advertising. 

Research is ongoing online at European Communication Monitor website until 22 February. The aim is to involve the maximum number of people working in communication, whether in agencies or press departments of companies, state or non-profit organizations, so that the results enable Czech and foreign candidates to obtain relevant information about the Czech market.

The research is organized by a team of scientists led by Ansgar Zerfass from the University of Leipzig. On behalf of the Czech Republic, it is represented by Denisa Hejlová, Head of the Department of Marketing Communication and Public Relations.