Ing. Bc. Hana Moravcová, Ph.D.

Ing. Bc. Hana Moravcová, Ph.D.


  • Department of Marketing Communication and Public Relations


Telephone: +420 222 112 268

Rooms: No. H106, Smetanovo nabrezi 6

ResearcherID: X-3990-2018

Scopus Author ID: 57204887088

ORCID ID: 0000-0002-5853-430X

Rok vydání


Chapters in monographs


Contributions in the conference proceedings

JKB014 - Digital communication, JKB019 - Critical Thinking and Ethics of Communication, JKB018 - Creative thinking, JKM507 Trend Analysis and Predictions

Strategic communication as a means for reaching goals of economic policy
Public sector communication strategy
Business History - historical analysis of business strategies and their marketing communication
The relationship between the state and interests groups and their communication strategies (also from the perspective of economic history)
Law and economics, Institutional economics
Providing public goods by the state vs. private entities

Public policies communication and its assessment, Institutional economics, Law and economics