Several groups involved in international teams which approach the topic from different theoretical perspectives can be put under umbrella of the topic Media in Public Sphere. The group focused on the research of journalism and photojournalism does the analysis of media content, the working conditions of journalists and changes in them, ethical principles, the relationship between journalists and their sources, the influence of media ownership on the media industry, the relationship between politics, business and journalism, and so on. The team is involved in the largest ever international comparative research in this area, the Worlds of Journalism Study – www.worldsofjournalism.org.
Media literacy specialists focus mainly on the reception of media content by the audience and the improvement of this situation and support of critical reading of media texts within the Czech population. The new field of study – marketing literacy has also been emerging at the Institute. Political communication and political marketing researchers focus on the so‑called new media and their potential for political and civic participation, as well as political campaigns. The research into the history of media has recently focused on the implementation of the three‑year project “Czech media in 1945–1948”. The research in the field of television and cultural studies is interested in the study of popular culture, especially television shows and in the Czech environment significantly anchored television series.