Department of Marketing Communication and Public Relations

Department of Marketing Communication and Public Relations

The history of the youngest department of the institute is not long, but is all the more interesting. In the academic year of 2004/2005, the first students in the study field of marketing communication and public relations (MCPR) entered their first year of study. The founder of the field, Dr. Pavel Dolanský, became the guarantor of the field. The department itself was established in 2008 under the leadership of Associate Professor Jan Halada, who was replaced in 2011 by Associate Professor Denisa Hejlová. Since its very beginning, MCPR became one of the most sought-after fields and its graduates quickly established themselves on the labour market. In the academic year of 2020/2021, the department opens the first year of the post-Bachelor’s programme in strategic communication.

Today, the MCPR department consists of a solid base of internal members, complemented by external experts - especially by leading figures in marketing and public relations from practice. The department specializes in research in the field of strategic communication, marketing, public relations, in the commercial, public and non-profit sectors. In 2018, the head Denisa Hejlová received the Prize for Lifetime Contribution to the field of PR, awarded by the Association of Public Relations Agencies.

Since 2005, MCPR has been organizing a successful Summer School of Marketing in collaboration with the University of Missouri and McCann Prague agency. In 2012, the department and its students founded the online server Markething.cz, which belongs today to the major marketing media in the Czech Republic.

Research

Take a look at our current Research Projects Presentation.

Study Programmes

You can study two Czech study programs at the Department of Marketing Communication and Public Relations:

People

Internal

doc. PhDr. Denisa Hejlová, Ph.D.

Mgr. Marcela Konrádová, Ph.D.

Ing. Ladislav Báča

Ing. Bc. Petra Koudelková, Ph.D.

doc. PhDr. Jan Halada, CSc.

Ing. Hana Moravcová, Ph.D.

Doc. Ing. Petr Houdek, Ph.D.

Mgr. Ing. Jana Rosenfeldová

Mgr. Tereza Ježková, Ph.D.

PhDr. Soňa Schneiderová, Ph.D.

PhDr. Tereza Klabíková Rábová, Ph.D.

Mgr. Anna Shavit, Ph.D.

JUDr. Ing. Petr Koblovský, Ph.D.

Mgr. Ing. Marek Vranka

External

MgA. Martin Ayrer Mgr. Tomáš Mrkvička
Mgr. Martin Bezouška PhDr. Václav Nekvapil, Ph.D.ezal
Jozef Braun Bc. Richard Nevšímal
M.A. Eliška Černá Mgr. Lukáš Novák
Jonáš Čumrik Ing. Ondřej Obluk
JUDr. Petra Dolejšová Ing. Milan Postler, Ph.D.
Mgr. Pavel Hacker Ing. Tomáš Poucha
PhDr. Jana Hybášková Ing. Přemysl Průša
Daniel Jesenský, Ph.D., MSc., MBA Daniel Slavíček, Ph.D.
Tomáš Jindříšek Mgr. Zdeněk Šesták
Ing. Filip Kahoun, Ph.D. Ing. Richard Štrégl
Mgr. Eva Máchová

Mgr. Bc. Michal Vlasák

Ing. Jana Marco PhDr. Petr Závozda

PhD Students

Marija Apostolova Nina Ortová
Angga Ariestya Jindřich Oukropec
Denis Bilunov Adéla Půrová
Markéta Hrabánková Karolína Vodičková
Kryštof Karel Silvija Vuković
Philip Katz Tereza Zavadilová
Zuzana Kmeťková Michal Zima
Michal Novota