Mgr. Marcela Konrádová, Ph.D.
Mgr. Marcela Konrádová, Ph.D.
Posts:
- Department of Marketing Communication and Public Relations, ICSJ
E-mail: marcela.konradova@fsv.cuni.cz , marcela.konradova@fsv.cuni.cz
Rooms: No. H109, Smetanovo nabrezi 6
ORCID ID: 0000-0002-5370-7144
Rok vydání
Monographs
- Koudelková P., Moravcová H., Ježková T., Klásková M., Shavit A., Klabíková Rábová T., Schneiderová S., Oukropec J., Hejlová D., Konrádová M., Halada J., Dolejšová P., & Janouch F. (2026). Digitální marketing v nové éře regulace. Grada.
Chapters in monographs
- Shavit A., & Konrádová M. (2025). The Unfortunate Metamorphosis of Andrej Babiš: From Moderate Liberalism to Failed Machiavellian Pragmatism. Machiavelli, Marketing and Management: Revisited (pp. 13-27).
- Shavit A., & Konrádová M. (2025). Use of Analytics in Political Marketing: Data-Driven Campaigns, Theory and Examples. The Sage Handbook of Political Marketing (pp. 280-300).
- Shavit A., & Konrádová M. (2024). Czech Republic. Europe Votes: Party Campaigning in European Parliamentary Elections 1979-2019 (pp. 136-148).
- Shavit A., Konrádová M., & Koudelková P. (2024). Practitioner Reflections on Managing Political Parties in the Czech Republic. Political Management in Practice: Lessons from around the Globe (pp. 202-216).
- Shavit A., Konrádová M., Raycheva L., Tomov M., Velinova N., Vicenova R., & Plenta P. (2022). Between Euroscepticism and Euro-optimism in Newer EU Member States. The 2019 European Electoral Campaign (pp. 321-345).
- Shavit A., & Konrádová M. (2021). Government Communication in Kafka COVID Time. The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (pp. nestránkováno).
- Hejlová D., Koudelková P., Ježková T., Schneiderová S., Klabíková Rábová T., & Konrádová M. (2024). Crisis Communication Challenges in Czech Pandemic Education: Recommendations for Strategic Communication in the Public Sector. COMMUNICATION IN UNCERTAIN TIMES: HOW ORGANIZATIONS DEAL WITH ISSUES, RISKS AND CRISES (pp. 109-125).
Articles
- Beránková M., & Konrádová M. (2026). Is Friedrich Merz the Leader Germany Needs? CDU’s Identity Crisis in the Age of Personalization. Politologický časopis, 2026(1), 4-28. UT-WOS link
- Křovák J., Konrádová M., & Shavit A. (2025). Andrej Babiš as a Populist Leader: Media Framing of the Czech Presidential Elections 2023. Civilia, 16(2), 13-39.
- Shavit A., & Konrádová M. (2025). The Challenge for Political Personal Branding - The Democratic Leader Paradox. International Journal of Market Research, 67(2-3), 282-295. UT-WOS link
Contributions in the conference proceedings
- Hejlová D., Ježková T., Klabíková Rábová T., Konrádová M., Koudelková P., & Schneiderová S. (2022). Engaging Teachers through Effective Communication : Restarting the Government Communication in Education. Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders? (pp. 193-203).
