Mgr. Marcela Konrádová, Ph.D.

Monografie

• KOUDELKOVÁ, Petra - MORAVCOVÁ, Hana - JEŽKOVÁ, Tereza - KLÁSKOVÁ, Markéta - SHAVIT, Anna - KLABÍKOVÁ RÁBOVÁ, Tereza - SCHNEIDEROVÁ, Soňa - OUKROPEC, Jindřich - HEJLOVÁ, Denisa - KONRÁDOVÁ, Marcela - HALADA, Jan - DOLEJŠOVÁ, Petra - JANOUCH, Filip. Digitální marketing v nové éře regulace. První vydání vyd. Praha: Grada, 2026. 166 s. ISBN 978-80-271-5910-9.

Kapitoly v monografiích

• SHAVIT, Anna - KONRÁDOVÁ, Marcela. The Unfortunate Metamorphosis of Andrej Babiš: From Moderate Liberalism to Failed Machiavellian Pragmatism. In: HARRIS, Phil - LOCK, Andrew - REES, Patricia. Machiavelli, Marketing and Management: Revisited. 1 vyd. Oxfordshire: Routledge, 2025, s. 13-27. ISBN 978-1-03-294330-5.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela. Use of Analytics in Political Marketing: Data-Driven Campaigns, Theory and Examples. In: BAINES, Paul - HARRIS, Phil - HEJLOVÁ, Denisa - PANAGOPOULOS, Costas. The Sage Handbook of Political Marketing. 1. vyd. Thousand Oaks: SAGE Publications Ltd, 2025, s. 280-300. ISBN 978-1-5296-0970-7.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela. Czech Republic. In: WRING, Dominic - RITCHIE, Nathan. Europe Votes: Party Campaigning in European Parliamentary Elections 1979-2019. 1 vyd. [Roma]: European Election Monitoring Center, 2024, s. 136-148. ISBN 978-1-73848-990-9.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela - KOUDELKOVÁ, Petra. Practitioner Reflections on Managing Political Parties in the Czech Republic. In: LEES-MARSHMENT, Jennifer. Political Management in Practice: Lessons from around the Globe. 1st ed vyd. Abingdon: Routledge, 2024, s. 202-216. ISBN 978-1-03-219752-4.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela - RAYCHEVA, Lilia - TOMOV, Mariyan - VELINOVA, Neli - VICENOVA, Radka - PLENTA, Peter. Between Euroscepticism and Euro-optimism in Newer EU Member States. In: NOVELLI, Edoardo - JOHANSSON, Bengt - WRING, Dominic. The 2019 European Electoral Campaign. 1st ed vyd. Cham: Palgrave Macmillan, 2022, s. 321-345. ISBN 978-3-030-98992-7.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela. Government Communication in Kafka COVID Time. In: HARRIS, Phil - BITONTI, Alberto - FLEISHER, Craig S. - SKORKJÆR BINDERKRANTZ, Anne. The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs. 1st ed vyd. Cham: Palgrave Macmillan, 2021, s. nestránkováno. ISBN 978-3-030-13895-0.
• HEJLOVÁ, Denisa - KOUDELKOVÁ, Petra - JEŽKOVÁ, Tereza - SCHNEIDEROVÁ, Soňa - KLABÍKOVÁ RÁBOVÁ, Tereza - KONRÁDOVÁ, Marcela. Crisis Communication Challenges in Czech Pandemic Education: Recommendations for Strategic Communication in the Public Sector. In: EINWILLER, SABINE - SEIFFERT-BROCKMANN, JENS - ROMENTI, STEFANIA - VALENTINI, CHIARA. COMMUNICATION IN UNCERTAIN TIMES: HOW ORGANIZATIONS DEAL WITH ISSUES, RISKS AND CRISES. 1st edition vyd. Leeds: Emerald Publishing, 2024, s. 109-125. ISBN 978-1-83549-593-3.

Články

• BERÁNKOVÁ, Martina - KONRÁDOVÁ, Marcela. Is Friedrich Merz the Leader Germany Needs? CDU’s Identity Crisis in the Age of Personalization. Politologický časopis. 2026, 2026(1), 4-28. ISSN 1211-3247. UT-WOS link
• KŘOVÁK, Jan - KONRÁDOVÁ, Marcela - SHAVIT, Anna. Andrej Babiš as a Populist Leader: Media Framing of the Czech Presidential Elections 2023. Civilia. 2025, 16(2), 13-39. ISSN 1805-3963.
• SHAVIT, Anna - KONRÁDOVÁ, Marcela. The Challenge for Political Personal Branding - The Democratic Leader Paradox. International Journal of Market Research. 2025, 67(2-3), 282-295. ISSN 1470-7853. UT-WOS link

Příspěvky v konferenčních sbornících

• HEJLOVÁ, Denisa - JEŽKOVÁ, Tereza - KLABÍKOVÁ RÁBOVÁ, Tereza - KONRÁDOVÁ, Marcela - KOUDELKOVÁ, Petra - SCHNEIDEROVÁ, Soňa. Engaging Teachers through Effective Communication : Restarting the Government Communication in Education. In: VERČIČ, Dejan - TKALAC, Ana - SRIRAMESH, Krishnamurthy. Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders? Ljubljana: University of Ljubljana, 2022, s. 193-203. ISBN 978-961-295-034-7.