Mgr. Tereza Ježková, Ph.D.

Mgr. Tereza Ježková, Ph.D.


  • Department of Marketing Communication and Public Relations

E-mail: ,

Telephone: +420 728 301 377 , +420 222 112 183

Supervised thesis

Rooms: No. H107, Smetanovo nabrezi 6

ORCID ID: 0000-0001-6031-6726

Rok vydání


Chapters in monographs


Contributions in the conference proceedings

JKB126 Art Marketing; JKB143 Art Marketing II; JKB018 Creative Thinking; JKB014 Digital Communication; JKB109 Project of IKSŽ - Media and marketing practise I; JKB162 Project of IKSŽ - Media and marketing practise II

Marketing, marketing communication and PR in a cultural institution

Research Meets Practice: Visual Communication and PR in Cultural Institutions (4EU+/22/F3/24), cooperation withih the 4EU+ alliance, supported by minigrant for 4EU+ projects in 2022 Security Research Programme of the Czech Republic in the years 2015-2022. State's Strategic Crisis Communication Readiness: Lessons Learned from COVID-19. 2021–2022 Operational Programme Research, Development and Education. Communication Research of the Ministry of Education, Youth and Sports in Relation to Different Groups of Stakeholders. 2020-2022

Marketing and PR in arts and culture, relationship between media history and art history, visual culture

Tereza Ježková works at the Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University, where she completed her PhD in Media Studies. At the Department of Marketing Communication and Public Relations, she lectures on the specifics of marketing in the field of culture and creative thinking. During her career she has also worked in practice, she has five years of experience in managing the communication of the state-funded organization, the National Gallery Prague. Her research interests are communication of arts and culture, visual communication, public relations, and media analysis.