Are you interested in Big Tech, digital marketing, and surveillance capitalism? A new master's course will reveal more!

The Institute of Communication Studies and Journalism is launching a new course, The Digital Ecosystem: Big Tech, Privacy, and Marketing (JKM539), focusing on the digital ecosystem, its functioning, and its impact on digital marketing, data, and digital market regulation. Taught by Dr. Hana Moravcová and Mgr. Markéta Klásková, this course will provide students with an in-depth insight into online tracking, targeted advertising, the economy of Big Tech companies, and legislative measures shaping the digital environment. The course is taught in English, but students from Czech programs are also welcome.

Throughout the semester, students will explore key mechanisms of the digital world, including cookies and online tracking techniques, the architecture of targeted advertising, and the infrastructure of digital markets. The course will also examine the rise of Big Tech corporations and the concept of surveillance capitalism, which influences not only the economy but also democratic processes. A crucial part of the course will be a critical reflection on EU regulations, particularly the Digital Markets Act (DMA) and the Digital Services Act (DSA), and their impact on global digital markets.

This course is designed for master's students interested in digital communication, media regulation, and the economy of digital markets. It bridges theoretical knowledge with practical applications, helping students gain a deeper understanding of the dynamics of the digital environment, which increasingly shapes modern society.

When? Every Monday at 14:00 in Hollar (H115).

Enrollment is now open in SIS, so don't hesitate to sign up!