Visual Communication and PR in Cultural Institutions


Visual Communication and PR in Cultural Institutions

Do you want to learn about communication strategies in cultural institutions? How do museums and galleries use visual language to approach and engage their audiences? What are the specific public relations tools used in the arts sector? What are the benefits and challenges resulting from communication/media digitization and digitalization?

Are you a student of communication, marketing, management, or art? Come to our one-day seminar and participate in a lecture, hands-on workshop, and panel discussion with international researchers and practitioners.

  • Wednesday, May 25, 20229:00–15:30
  • Institute of Communication Studies and Journalism, Room 212 

In English. Registration: until May 20, 2022.

Researchers and lecturers

  • Tereza Ježková, PhD, Susanne Kass, MA, Sandra Kumorowski, MBA — Charles University
  • Vincenzo Luise, PhD — University of Milan
  • Jacek Mikucki, PhD, Alicja Waszkiewicz-Raviv, PhD — University of Warsaw

Panelists and practitioners

  • Philippe Ravanas, MBA — Columbia College Chicago
  • Marek Prokůpek, PhD, Mojmír Sabolovič, PhD — Prague University of Economics and Business
  • Jana Smrčková — Prague City Gallery