Sustainability in Marketing and Media Communication (SUMAC)
Sustainability in Marketing and Media Communication (SUMAC)
Thanks to this interdisciplinary program, you will become an expert in communicating sustainability issues. You will gain knowledge in intercultural communication strategies and sustainability principles in marketing and media communication. Your potential employers include government agencies, companies, NGOs, media and communications agencies, public and private media outlets in Czechia and abroad.
Important information
Degree: Bachelor’s
Form: single degree
Duration: 3 years
Language: English
Teaching: on campus
Find out more about admissions here.
Who to contact
Program Director: Ulrike Notarp (ulrike.notarp@fsv.cuni.cz)
Program Coordinator: Jan Miessler (jan.miessler@fsv.cuni.cz)
Program Coordinator: Angga Ariestya (angga.ariestya@fsv.cuni.cz)
Admissions Team: Marcela Vrbatová (admissions@fsv.cuni.cz)
COURSE STRUCTURE
Total credits
- Compulsory courses: 92 credits
- Compulsory courses - final thesis: 20 credits
- Compulsory elective courses: 50 credits
- Optional courses: 18 credits
Compulsory courses
Year 1
- Introduction to Social and Media Communication 1
- Audiovisual Interpretation of Reality
- Principles of Marketing and Marketing Communication
- Sustainability 1: Fundamentals of Sustainable Development in Society (Social Sustainability)
- Principles of Media Work 1: An Introduction to Technology and Storytelling
- Intercultural Communication Management
Year 2 and 3
- Sustainability 2: Fundamentals of Sustainable Development in Environment (Environmental Sustainability)
- Children, Youth and Media
- Critical Media Literacy
- Sustainability 3: Fundamentals of Sustainable Development in Economy (Economic Sustainability)
- Methodology of Social Sciences
Compulsory courses - final thesis (Year 3)
- Bachelor Seminar I
- Bachelor Seminar II
Compulsory elective courses
- Global Media
- Media and Sustainability Communication
- Introduction to Social & Media Communication 2
- New Media Theories and Non-fiction Motion Picture in the Late Modern Media Environment
- Policy and Sustainability Issues
- Aspects of Sustainability in Intercultural Communication
- Media Archaeology
- Principles of Media Work 2: Multimedia Project Development
- Sustainable Marketing Campaigns 1
- Sustainability as Topic in Media Communication 1 – from the perspectives of author, creator, producer
- Understanding Media Influence on Environmental Perceptions
- Linguistic Discourse Analysis as a Method in Media Research
- Children Youth and Sustainability
- Sustainable Digital Marketing
- Sustainable Marketing Campaigns 2
- Sustainability as Topic in Media Communication 2 – from the perspective of industry – television, cinema, festivals
Graduation Requirements
To successfully complete the SUMAC programme, students must complete courses worth at least 180 ECTS credits, and pass a state examination, which consists of defence of the Bachelor’s thesis and an oral exam.
Compulsory courses (92 ECTS credits) form the core of the programme and account for. These courses introduce the fundamental concepts and knowledge in each of the programme’s four main areas. As part of this core, students also complete Bachelor’s Thesis Seminar I and II (20 ECTS credits in total), which guide them in selecting a research topic and preparing their thesis.
Students can sharpen their academic focus through elective courses (50 ECTS credits). A wide range of electives is available across the four study areas, allowing students to specialize in one or more fields of interest.
Optional courses (18 ECTS credits) can be taken at any faculty or department of Charles University. These credits can be used either to take more elective courses or to broaden the student’s horizons beyond the main fields of the programme.
The number of ECTS credits signifies the expected difficulty of each course. The standard workload is 30 ECTS credits per semester.
